Stick to the Plan!

In this episode, Sausha dives into her journey of 'trusting the process' and 'building your dream team.' From solo struggles to managing a powerhouse team of nine, she shares her real talk, big ideas, and the lessons learned along the way. 

Hear about the "holy sht" moments that come with bold moves—taking risks, making hires, and leveling up your business. Learn why sticking to a 90-day strategy can make all the difference, and how balancing hustle with wellness can lead to a more fulfilling life.

Discover game-changing insights, like how hiring and implementing systems helped one client reclaim her time and grow her business without sacrificing her sanity. With practical takeaways on automation, systemization, and prioritizing what you love, Sausha shows how you can create a life and business you truly enjoy. 

🎯 Key takeaways: 

• Trust the process and take the leap—even when it’s scary.  
• Build a dream team to buy back your time and amplify your results.  
• Balance work and life with intention, strategy, and a touch of slow-living vibes.  

Tune in, laugh, and leave inspired to take your next big step. It’s time to 'hire before you’re ready' and watch your growth skyrocket! 🚀✨

What's Happening at Sales Mama School this Month?

• LIVE Q & A-WFH Program
• Work from Home
• 💻 Book a Business Growth Call with Our Sales Mama Team

🌟 P.S. Don't miss my $17 Playbook—a game-changing resource that could easily be worth $2500. Trust me, it’s a steal! Grab it HERE 🎉

Come check out the fun on Instagram!
@salesmamaschool
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Until next time, stay inspired, keep selling, and take care of those little ones. Peace out! ✌️

Transcript

0:01: Hey, hey. 
 0:01: Welcome back to the Sales Mama podcast. 
 0:04: I think the car is just the place where I get the most ideas. 
 0:08: And honestly, I think it's the place where I get the most quiet. 
 0:11: So,, because when I'm sitting at my desk, I'm usually on a phone call. 
 0:17: I'm usually doing content. 
 0:20: I'm usually helping clients, I'm usually helping my team members. 
 0:24: You guys, I have 9 team members now. 
 0:28: Isn't that wild? 
 0:30: Isn't that wild? 
 0:31: Like, I remember when I had my first, my very first team member, it was the scariest thing in the world. 
 0:42: I was like, am I ready? 
 0:44: Is this like going to work out? 
 0:46: What do I do? 
 0:47: How do I make this work? 
 0:49: What do I tell them to do? 
 0:51: All the things, all the fears, right? 
 0:54: All the stuff that comes up. 
 0:58: When you make a big move, right? 
 0:59: I'm sure you guys know exactly what I'm talking about. 
 1:01: Anytime you make any type of big move, you know, when you join a big program, when you make a big purchase, maybe it's a house, maybe it's a trailer, maybe it's a horse, maybe it's, I don't know. 
 1:14: It's any type of big commitment, you kind of get those like holy shit, what did I just do? 
 1:22: What did I just do? 
 1:23: And sometimes you can have like the fears, the insecurities, all of the stuff creep back in. 
 1:30: Those are your limiting beliefs. 
 1:32: Those are your fears keeping you stuck. 
 1:36: That's your old habits creeping in, right? 
 1:40: So anyways, today what I want to talk to you about is making hires and increasing your capacity, OK? 
 1:50: And hanging in there until the fruits of your labor start to pay off. 
 1:55: I think nowadays, we are so used to these quick fix, quick fix, quick fix, quick fix. 
 2:04: Social media, you know, the health industry,, not like true health, but you guys know what I'm talking about, like Big Pharma and all that crap. 
 2:12: I think you guys are probably on the same page as me. 
 2:15: I'm, I'm much more of like a slow living type of person. 
 2:18: I mean, I am like a let's fucking go type of person. 
 2:22: But when it comes to like health and wellness, I very much realize that a slow living like lifestyle is the path to true health and wellness, right? 
 2:34: More reading, you know, more rest,, more outdoor time. 
 2:40: You know, slow home cooked meals. 
 2:42: Like we don't do a lot of fast food. 
 2:45: We don't do a lot of artificial stuff. 
 2:46: Like, am I perfect? 
 2:47: Of course not, like, of course not. 
 2:50: I'm, you know, like 80/20. 
 2:52: We'll say that 80/20. 
 2:53: I'm probably a little bit better than that, but we're gonna call it 80/20. 
 2:56: Maybe some days I'm worse, you know, I don't really drink. 
 2:59: I don't do, you know, I don't do drugs. 
 3:01: I don't do, I don't do a lot of stuff that I used to do back in my teens and twenties. 
 3:07: Like I think I partied way too much as a Teenager and a young adult, that I just don't, I don't know. 
 3:15: I think us millennials are just built different. 
 3:18: I don't know. 
 3:18: I see all these millennial memes and reels and stuff these days, and I just crack up because I'm like, are we all drunk and dying in a cornfield because it feels very true. 
 3:30: For like the whole genre of millennials, you know, we were all passed out on vodka and Everclear, jungle juice, hanging out in a freaking cornfield. 
 3:39: So if that was you, welcome to the podcast. 
 3:45: But anyways, I feel like a lot of times we have been conditioned to just give up so quickly, you know, if we don't see the fruits of our labor like immediately, immediately, immediately, and a lot of times these things take months to develop, OK? 
 4:01: And so what I want to say to you. 
 4:03: I give yourself at least 90 days of trying something before you throw in the towel. 
 4:11: I think a lot of times people only give it 2 weeks, give it 3 weeks, give it a month. 
 4:15: Give yourself a strategy of at least 90 days before you throw in the towel. 
 4:21: So try, you know, an ad strategy for 90 days. 
 4:24: Try an email marketing for 90 days. 
 4:26: Try, you know, whatever strategy you are going with. 
 4:32: Give it 90 days. 
 4:34: Give it your all for 90 days. 
 4:36: Don't half-ass it. 
 4:38: Try and give it your all for 90 days, OK? 
 4:42: And I have a perfect example of this because I have a client that I'm working with and she's been, she's been giving it her all. 
 4:49: Like she has been giving it her all. 
 4:52: Oops. 
 4:53: , I drive a truck. 
 4:55: I have this F250, and I've had it for a while. 
 4:57: It's not that old. 
 4:58: It's like a 2016. 
 4:59: , and I love my Fords. 
 5:01: I've never really had any issues with Fords, and sorry for all you, you know, Chevy or Dodge people. 
 5:06: Like I'm not a big, like, oh, Chevy versus Dodge and da da da da da, but my check engine light goes off and on. 
 5:15: And I've had it fixed. 
 5:17: It's a sensor. 
 5:18: It's so stupid, but it goes off and on all the time, so that's what you're hearing. 
 5:22: Anywho. 
 5:23: I've been working with this gal for a few months now. 
 5:26: I keep telling her like, stick to the plan, stick to the plan, stick to the plan. 
 5:31: And she would keep getting discouraged and getting discouraged and I'm like, stick to the plan. 
 5:38: You know, and some days I feel like I'm almost like yelling at her, and not that I'm like actually yelling at her, but there's some days where I'm just like, dude. 
 5:46: Stick to the plan. 
 5:47: Like I'm fucking telling you that it's going to work. 
 5:51: Trust the process, you know, and I know it's hard for people to place a lot of trust in the process and a lot of trust in me. 
 5:57: You know it's you're really putting a lot of trust in me too, and I know that can be tough, especially when so many people get burned out there on the internet. 
 6:05: , you know, because you place a lot of money sometimes into these, you know, coaches, consultants, and gurus to turn out and have it be nothing, you know,, where they're like, oh, all the responsibilities on you, and I get that. 
 6:19: You do have to show up with a certain level of responsibility. 
 6:22: Also, like I need to make sure that I'm doing my part, right? 
 6:26: Like I'm not just enrolling you in a program and like peace out, see you later. 
 6:30: Like I also need to make sure that I am holding you to a new standard and holding you accountable and making sure that you show up for yourself, right? 
 6:39: So when shit gets tough, I'm like, listen, step up, like stick to the plan. 
 6:45: It's going to happen. 
 6:46: It's going to happen. 
 6:47: I've seen it hundreds and hundreds of hundreds of times. 
 6:50: You're on the cusp. 
 6:51: You're on the cusp. 
 6:53: It's coming. 
 6:53: It's coming, it's coming. 
 6:55: And so this last couple of weeks, boom, it fucking happened for her. 
 7:00: It fucking happened for her. 
 7:01: So we've been working on like. 
 7:04: And these automations we've been working on email marketing. 
 7:08: We've been working on all these things so that she can free up more time, more space, more energy, more capacity so that she can focus on doing more of the things that she enjoys, right, because at some point you're going to be helping clients, you're not going to be able to do all the prospecting, you're not going to be able to do all the sales calls. 
 7:26: You're not going to be able to continue to doing all the things. 
 7:29: And still servicing your clients and still growing the business. 
 7:34: I mean, yes, if you want to stay at a certain level, sure you can still do all the things a lot of people do, and that's totally fine. 
 7:42: But if you want to grow beyond a certain level, you're going to need help. 
 7:46: You're going to need systems, you're going to need automation. 
 7:49: You're going to need things in place to buy back your time, your energy, and your capacity. 
 7:54: Right? 
 7:55: And so this last week we've been having a lot of conversations around money mindset, trusting the process, making sure the right systems and strategies and automations and things are in place and get this, hiring her first couple of couple of team members, right? 
 8:11: So hiring some setters like a social media setter and somebody to do some setting appointments calls for her, right? 
 8:19: Total freaking game changer, total freaking game changer, and you want to make sure that you hire before you're ready, but also not before you're ready. 
 8:28: And what I mean by that is you want to make sure all your systems and automations and SOPs are in place so that people know exactly what they're doing, when they're doing, and how they're doing it, but also not before you. 
 8:39: Meaning that like a lot of people are like, oh my God, I'm not ready. 
 8:42: Oh my God, I'm not ready, because they're mentally freaking out, but physically, you are ready. 
 8:48: The things in your business are ready to bring somebody on. 
 8:52: Financially, you might be kind of shit in your pants because you're not sure if you can sustain it. 
 8:56: Perfect. 
 8:57: Let's make it fucking happen, right? 
 8:59: So anyways, she bit the bullet. 
 9:02: And hired a couple of people, total freaking game changer. 
 9:05: So I met with her this morning and I'm like, how do you feel? 
 9:08: And she's like, you wouldn't believe it. 
 9:10: I actually took my kids to the zoo on Friday and I was like, Are you kidding me? 
 9:15: And she's like, No, I took my kids to the zoo on Friday and I totally enjoyed myself and didn't have to worry about anything. 
 9:20: And the girls were still setting appointments and reaching out to people. 
 9:24: My reach has increased. 
 9:26: I have more appointments booked this week. 
 9:29: And get this, people are booking calls from her automations, boom just like that, people are booking from her automations and her people who are calling like from her list, like her setter and her social media setter who is doing like her DMs and her outreach strategy and all that stuff, also booking appointments. 
 9:54: How freaking cool. 
 9:56: That so now her ROI has basically tripled because she had everything set up and is ready to rock and roll. 
 10:05: So now she's able to take more calls, focus on growing the business even more by trusting the process and pushing herself outside of her comfort zone and having the systems and strategies in place to be able to bring on support. 
 10:23: Pretty stinking cool, right? 
 10:25: And she's not the only one. 
 10:27: Like this happens all the time. 
 10:30: Like we do it all the time. 
 10:31: Like this happens, like I'm sure you heard the other two interviews, and if you haven't, I, I really encourage you to go back and listen to those other interviews with Ariel and Brittany because it's the same damn thing. 
 10:41: Same damn thing. 
 10:42: They were both freaking out. 
 10:43: I shouldn't say freaking out, but both of them were concerned about, you know, doing a lot of these things and it's like, listen, if we get a few of these things in place, it's going to buy back more of your time, more of your energy, more of your capacity, so you can focus on making sure that one, you are taken care of, 2, you have more time to do the things that you enjoy. 
 11:04: And 3, you're going to show up in a much bigger way for your clients because now your cup is full, your cup is overflowing, energetically, you are showing up as 110%, not this half-assed version of yourself, and not that saying you're showing up as a half-assed version of yourself, but when you're depleted and your energy is low, people get a lower version of you, right? 
 11:27: Even when you try to throw a mask on and you're like, I'm fine, everything's fine, everything's fine, everything's fine, you're running on E, right? 
 11:34: And then when you're done for the day and you're, you know, on the verge of, you know, having a meltdown because there's a million and one things to do. 
 11:43: There's no time to do it. 
 11:45: Your kids are screaming, your husband wants a date night and probably some sex. 
 11:48: You guys haven't had time together and who knows how long, and you don't want to be touched. 
 11:54: You're touched out. 
 11:55: So what do you do? 
 11:56: You fucking yell, you scream, you're taking it out on everybody who doesn't deserve it. 
 12:01: You're yelling at your kids, you're yelling at your husband, you're mad at the world, but then you go put on a brave face for your clients because what else are you gonna do? 
 12:09: You can't not run your business, right? 
 12:12: And is that fair to anybody? 
 12:14: No. 
 12:15: So you deserve it to yourself to get your shit together. 
 12:19: You deserve it to yourself to get your shit together, right? 
 12:23: You deserve to make more money, to have more time, to have more capacity, to breathe, to be able to have a little bit of extra money sitting in the bank, to be able to go get a massage in the middle of the week if that's what you want to do. 
 12:37: Hell, I'm going to a writing lesson right now. 
 12:40: In the middle of the freaking week. 
 12:41: I'm going to a writing lesson right now. 
 12:44: How stinking cool is that? 
 12:45: I still get massages once a month too. 
 12:48: I mean, not saying that you have to do what I'm doing, but. 
 12:50: You know, and it's not that I don't know how to ride horses. 
 12:52: I just want to like, you know, preface that. 
 12:54: Like I've been riding horses for a long time, but I want to learn to do more of the fancy stuff. 
 12:58: So I'm learning like roping and team sorting and yeah, just more of like, I don't know, the the bells and whistles type of thing. 
 13:07: I've very much been like a walk trot canner. 
 13:10: You know, type of gal like my whole life, you know, just really basics, you know, side passing, but I want to be able to do more of the fancy stuff, so I've been doing the trail clinics. 
 13:19: I've been doing the raining clinics. 
 13:20: I've been doing the team sorting clinics. 
 13:22: I really want to learn how to do all of these fine tuning on my horses. 
 13:27: I want to be able to show my horses and have. 
 13:32: More connection with my horses and so I have, you know, fortunately been able to create that time and space for myself to carve out two hours in the middle of a Tuesday to go have a riding lesson, right? 
 13:44: Like, would I have been able to do this like 6 or 8 years ago? 
 13:47: Fuck no. 
 13:48: Like I was seeing like 40 clients a week. 
 13:53: And not saying that I didn't love that. 
 13:54: I loved that. 
 13:55: I love doing one on one stuff. 
 13:56: I love doing one on one stuff, but we only have so much capacity in a day, right? 
 14:01: And at some point, if you want to continue to grow and sustain your own like mental, physical, financial self and still have time for family, something has to change. 
 14:13: Something has to change because it's really hard to have the family first mentality when you are constantly putting your family last and yourself last, right? 
 14:22: And I am a workaholic. 
 14:23: I get it. 
 14:24: I'm a workaholic. 
 14:25: I'll be the first to fucking admit it. 
 14:26: That's why I always have a coach. 
 14:27: I always have a mentor. 
 14:28: I always have somebody that is there to call me out. 
 14:31: I meet with her every Thursday and she does. 
 14:33: She calls me out. 
 14:34: She's like, Sasha, you're doing it again. 
 14:36: I like, oh I fucking know it and like it's mostly there for accountability. 
 14:40: But she pushes me to be better, to do better, and I don't even like to think of her as a coach at this point. 
 14:46: She is my fucking manager. 
 14:48: Like she manages my life. 
 14:50: Actually she doesn't manage anything, but she just tells me, you know, what I need to hear, when I need to hear it, when I'm not showing up for myself, right? 
 14:59: And so I feel like it's really nice to have that outside perspective and I've honestly like I've had a coach. 
 15:07: For like 10 years now, maybe not, maybe like 8 years, 9 years, something like that. 
 15:13: But I don't remember a time when I really didn't. 
 15:16: Even before I knew what like coaching was, I still had a coach. 
 15:19: Like when I did roller derby, I had a coach. 
 15:22: When I was in sports, I had a coach. 
 15:24: When I did other riding lessons as a kid, I had a coach. 
 15:28: Like I always had a coach. 
 15:30: Capacity to make me better, right? 
 15:33: So why is it so weird to have like a consultant or a coach or a mentor to help you want to be better in your life or your business now? 
 15:42: Like I still think that you know some people think it's weird and they have a hard time explaining it to people, but I'm just so over the weird, you know, like, oh, it's weird to have a coach. 
 15:52: Well, fuck that. 
 15:53: Maybe they're just not your people, right? 
 15:55: So if you find that you're struggling and and entrepreneurship is, is lonely, like I don't know about you guys, but for a while there it was like, man, like it can get lonely in this house, you know, when you're in corporate. 
 16:07: All you want is to be at home. 
 16:09: You're like, oh man, I can't wait to get home. 
 16:11: I can't wait to work from home. 
 16:12: Oh, I can't wait to work from home. 
 16:13: And then once you do it, like it's really fun at first, and you're like, yeah, freedom. 
 16:17: I so excited to work from home. 
 16:19: But then it almost like switches, right? 
 16:21: And you're like, oh my God, I can't wait to get out of this house because you know. 
 16:24: never leave. 
 16:25: Like you're at home all the time with your kids, you're at home all the time doing chores. 
 16:29: You just, you're at home all the time taking care of something. 
 16:33: Your dishes, laundry, cleaning, children, diapers, horses, ducks, chickens, cattle, like all the things, you know. 
 16:43: And we didn't even have any bottle caps this year, but the last couple of years, it was like I was feeding babies, feeding bottle calves. 
 16:49: I mean like I was up feeding something every 2 hours of the day and I was freaking like 9 months pregnant too, you know, so I mean this is the first year that I haven't had to get up and feed something, well, I lied, my youngest is only like a year and a half, so I mean I still feed her, you know, a lot, but you know what I'm saying. 
 17:09: And so I have to be intentional about finding time to get outside of the house and finding community outside of my house. 
 17:18: So I've been challenging myself to network in the community. 
 17:22: So like this Thursday I'm also going to meet up with a gal from a local business networking group. 
 17:28: We'll see how it goes. 
 17:30: You know sometimes those people are really open minded and sometimes they're not. 
 17:33: I mean, I get pretty good vibes from this girl, so I'll let you guys know how it goes, but I'm going to meet her for coffee on Thursday. 
 17:39: And you're going to, you know, be able to support each other and it's kind of nice and that's why I like doing all these horse things too because I get to meet a lot of really cool people, right? 
 17:48: And it helps me interact and so I like to do that in the online space too for my business because entrepreneurship can be very, very lonely. 
 17:58: And it's nice to have a community. 
 17:59: It's nice to have a village, right? 
 18:02: How many times have you heard, oh, it takes a village to raise children. 
 18:07: It takes the village to build a business, and they're like, you gotta, you know, rely on your village. 
 18:13: Well, I will, I'm here to tell you like I come. 
 18:15: From a family that there's no village. 
 18:18: There's no village. 
 18:20: I didn't come with a village. 
 18:22: I had to create a village. 
 18:24: The village didn't exist for me. 
 18:25: I had to fucking create it. 
 18:27: It wasn't there. 
 18:29: Whoever said that it's just there lied to me. 
 18:32: I had to create it. 
 18:34: And it's OK though because I'm totally cool with it. 
 18:37: Like I join villages, I create villages, and I encourage other people to create villages, right? 
 18:42: We're holding each other to a new standard, to a higher level and just because we didn't have a village to rely on. 
 18:49: That's OK. 
 18:50: We're built differently. 
 18:52: We are built differently and that is OK, right? 
 18:55: I feel like it has made me who I am today, right? 
 18:59: I had to learn things the hard way. 
 19:02: I'm sure you did too. 
 19:04: Hell. 
 19:05: I mean, I was talking to a gal that I was riding with a couple of weeks ago and she's like, you know, or the other day and she's like, Oh, how are you feeling after you get bucked off? 
 19:14: I was like, I was kind of a hurting unit. 
 19:17: And you guys, I had a bruise like the size of my hand. 
 19:20: I mean, it was fucking huge on the inner left side of my thigh. 
 19:24: I mean, it was massive. 
 19:26: Anyways, and I was like, yeah, I got this big old bruise and I said, but believe it or not, like I've been kicked, bucked, bitten, beat up. 
 19:32: I said, you know, my whole life has been like that, you know, I said it's just in the last 10 years that I haven't gotten my ass totally beat, you know, so unfortunately. 
 19:42: That was my life, you know, physically, mentally, emotionally, financially, you know, with horses and without horses. 
 19:49: Like I've been banged, beaten and bruised most of my life. 
 19:53: , not that I'm gonna get into that in this podcast, but like I've I've been abused. 
 20:00: I've been in and out of foster care system. 
 20:02: I've been in and out of jail. 
 20:04: I've been in and out of juvie. 
 20:06: I've done the things that you know you don't want your kids to do, right? 
 20:11: I've seen the things that you don't want your kids to see. 
 20:13: I've been in situations that I hope my kids never have to see, right. 
 20:17: And so when we know better we do better. 
 20:20: And if we don't have the things that we wanted as a kid, you, again, you know better, you do better and if you can't find it, you create it, OK? 
 20:29: So, moral of today's podcast is trust the process, stick to the plan. 
 20:37: If you don't have a community, find the freaking community, build the freaking community, OK? 
 20:43: And it's OK to push yourself outside your comfort zone. 
 20:46: Don't give up so easy on yourself, OK? 
 20:48: Remember that wild freaking child that you were back when you were 8, 1012 years old, that fucking crazy ass kid that you were, come at your business and your life with that level of confidence. 
 21:03: And nobody's going to stop you. 
 21:05: Nobody's going to stop you. 
 21:06: Nobody is going to stop you. 
 21:09: All right? 
 21:11: OK, get out there. 
 21:13: Let's make some money. 
 21:15: And if you're looking for help, holler at your girl, OK? 
 21:18: I got a six-week program coming up starting December 1st, going through mid-January. 
 21:23: Let's finish 2024. 
 21:24: Strong and kick off 2025 with a bang, OK. 
 21:29: This is it, guys. 
 21:30: I'm telling you, like, get in on this energy cause I'm feeling it. 
 21:34: I'm feeling it and these women in this group, they are kicking ass and taking names and I want you to be a part of it. 
 21:39: I'm not kidding, like I want you to be a part of it. 
 21:41: Like get in on this momentum. 
 21:43: I'm telling you, you're gonna, you're gonna want to be in on this. 
 21:46: So shoot me a message over on Instagram, Sasha.Davis or salesmamacho, shoot us a messages Sasha at salesmama.biz. 
 21:55: Hell, you know how to get a hold of me if you want to get a hold of me. 
 21:57: I'll also put the links in the show notes here and I'm looking forward to hearing from you. 
 22:02: All right, have a kick ass day. 
 22:03: Talk to you later.