Lead Flow Mastery- Funnel Strategies for Business Growth

In this episode, we're diving deep into the world of funnels and how they can transform your business. If you've ever wondered how to guide prospects through a streamlined process to convert them into paying clients, this episode is for you!  

We break down the four main stages of a funnel: Awareness, Interest, Decision, and Action, and discuss how each stage plays a crucial role in capturing and nurturing leads. Learn how to create meaningful lead magnets that resonate with your ideal clients, attract the right audience, and ultimately build long-term relationships.  

Whether you're just starting with funnels or looking to optimize your existing processes, we share tips on creating multiple funnels and lead magnets, using social media and your website effectively, and overcoming the overwhelm that can come with tech. Don't miss out on valuable strategies for scaling your business and converting the right leads!

Tune in and learn how to master funnels and start funneling your dream clients to success!

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Until next time, stay inspired, keep selling, and take care of those little ones. Peace out! ✌️

Transcript

0:00: Hello and welcome back to the Sales Mama Podcast. 
 0:04: I'm your host, Sausha Davis. 
 0:06: I am actually sitting still today. 
 0:08: I'm in my office. 
 0:09: I have time to record. 
 0:11: It feels like this never happens. 
 0:13: I actually had an appointment canceled today, which was a blessing in disguise because it freed up like three hours of my day. 
 0:19: So I could prep for my live training tomorrow and I could prep for the upcoming launch of my new six week program and a workshop that I will be hosting in December. 
 0:34: And today is just kind of like a man. 
 0:37: It has been raining like cats and dogs, it has been raining all day. 
 0:42: So I just kind of have that like, want want kind of energy, you know, like where I could just like take a nap. 
 0:48: And I've been living on caffeine today, like, I've had coffee, I've had my, my ranch fuel here. 
 0:55: So if you guys don't know what these are, these are like ranch waters. 
 0:58: They are like energy waters. 
 1:02: I don't know, they're like flavored waters, but they're like energy drinks. 
 1:05: I don't know, they're supposed to be good for you, but I don't think any energy drink is actually good for you. 
 1:13: So we'll see if it gets the job done here. 
 1:17: But today I want to talk to you about mastering funnels. 
 1:21: This is a question that comes up quite a bit. 
 1:25: I think people have a general idea of what a funnel is, but not the inner workings of what a funnel does or what it can do and what the purpose of a funnel is. 
 1:37: So I want to walk you through what what you can do with a funnel and different ideas for a funnel, how you can create a funnel and the different stages of a funnel so that you can, you know, ha ha funnel people to become your client, right? 
 1:58: And so that's what we're gonna talk about today. 
 2:00: All right. 
 2:00: So let's, let's get into it. 
 2:02: So what is a funnel? 
 2:05: Right? 
 2:05: I feel like you should, I feel like this should be a workshop. 
 2:07: I feel like you should ask me or answer me class. 
 2:10: What is a funnel? 
 2:11: Somebody answer me. 
 2:15: What is the funnel? 
 2:17: It is basically guiding your prospects, your ideal clients, potential clients through what actually looks like a funnel, guiding them through the process to become a client to purchase something from you. 
 2:37: OK. 
 2:38: And funnels are a huge like you want to have funnels. 
 2:44: This helps with scaling your lead generation. 
 2:48: This helps with building trust, this helps with successfully converting leads. 
 2:55: Otherwise, sometimes you just get like junk leads that come in or people who convert and they're not really ideal clients. 
 3:00: And you're like, how the hell did I end up working with this person? 
 3:02: I don't even like this person. 
 3:04: And that's like a whole another can of worms. 
 3:06: So there's really four stages of a funnel. 
 3:09: There's stages within stages. 
 3:12: But for today's podcast, we're just going to talk about the four main stages. 
 3:15: OK. 
 3:17: So stage one is awareness. 
 3:19: That's the big top part of the funnel. 
 3:22: So think about if you're like putting oil in your car, I'm assuming if you're listening to my podcast, you know how to put oil in your car, you've seen a funnel, you understand what I'm talking about awareness. 
 3:33: And then the next stage is interest. 
 3:35: So your funnel starts to narrow and then your funnel starts to narrow a little bit more where now they're in the decision buying process. 
 3:42: Like am I going to actually buy with this or buy from this person or not? 
 3:47: And then the last stage of the funnel is they actually take action, they buy from you? 
 3:55: Ok. 
 3:56: So these funnels will help you really fast track, they'll streamline your entire customer journey. 
 4:04: And along that journey, it's going to help build relationships with these people. 
 4:10: And the idea is the right people will move through the funnel and the wrong people will fall off. 
 4:17: You'll lose people along the way. 
 4:19: That is OK. 
 4:21: Not everybody is going to fit through the funnel and some will fit through faster than others. 
 4:27: Some will, you know, fall off and come back, some will get stuck in a certain stage. 
 4:33: It is all OK? 
 4:35: That is the purpose of a funnel. 
 4:38: OK. 
 4:38: So let's, let's talk about stage one here for a minute, which is really all about, you know, capturing attention and building awareness of your product of your service of your brand. 
 4:50: So this is where you really want to have like the focus on your audience. 
 4:55: OK? 
 4:56: And it's not so much about what, what you have, it's about what your ideal client wants and needs. 
 5:07: This is where I find so many people screw this up because they're like, oh I have, you know, they're waving the flag, like look at me, look at me, this is what I have. 
 5:15: This is what I have wrong. 
 5:18: You want to understand what your audience needs, what is their challenge? 
 5:25: So think of how you can solve their problem. 
 5:29: So think specifics here. 
 5:31: OK? 
 5:33: How to scale your business without overwhelm. 
 5:36: Right. 
 5:36: That's my workshop for tomorrow and it has gotten a lot of traction. 
 5:40: That is something that people are looking for. 
 5:44: Today I hosted a training in my sales mama school and people were, I mean, they were throwing them out left and right, how to do this, how to do that, how to do this, how to do that the more specific you can be on the problem the better. 
 5:57: Because if you think about it, your client is in a problem zone. 
 6:02: They're not thinking about the solution and you are in a solution zone. 
 6:06: OK? 
 6:07: So if you think about it positive and negative, they are on the negative end of the spectrum right now. 
 6:12: So they are searching for how to stop being stressed, how to stop being overwhelmed, how to stop yelling at my kids, how to make more money, how to get out of debt. 
 6:21: They're not looking on the positive. 
 6:23: How do I find peace and calm? 
 6:24: You know what I mean? 
 6:25: They don't even know what that looks like. 
 6:27: OK, so you have to put out there what their wants are, what their needs are, what their challenges are. 
 6:35: Those are going to be the things that you're going to build awareness around and capture their attention on. 
 6:41: So if you're, you know, looking around and you're like, nobody's looking at my stuff, it might be because your messaging is falling flat because you're not actually solving problems, you're just waving a flag saying look at me, look at me and it's not actually doing anything. 
 6:58: OK. 
 6:59: So do a little bit of research, you know, conduct some some surveys, some polls, you know, have some conversations with some of your followers without the intent of selling, you know, I think we get so in our heads about like I have to sell, sell, sell, sell, sell, that we forget that you have to actually understand what it is that you're selling before you sell. 
 7:21: And that happens in behind the scenes conversations that happens in market research that happens in surveys and polls and quizzes and tests and all of those things. 
 7:29: OK. 
 7:30: And then once you really understand your audience's wants and needs and challenges challenges then you can create lead magnets based on that. 
 7:41: And so what is a lead magnet? 
 7:42: OK. 
 7:43: And these basically are high value resources. 
 7:46: I emphasize high value because I think there's a lot of bullshit resources out there. 
 7:51: There's, I think people are just over the fluff, like I know I'm over the fluff like I don't want to download your free bullshit. 
 7:57: Like I think that if you're going to do something that's a freebie, like actually make it worthwhile that somebody would pay something for it, even if it's just a dollar or $10 or $100 or $1000 you know, make it something valuable. 
 8:10: OK? 
 8:11: So you can do, I mean, you can do guides, you can do check, checklist. 
 8:14: I like live things because I like to interact with audiences, but I do have, you know, PDF S and guides and some other things that I'm going to be, you know, throwing out there here soon as well. 
 8:25: And the intent of this is that it's a magnet that attracts leads, hence lead magnet. 
 8:34: And so people will be drawn to it. 
 8:37: And so they will put in things like their name, their email, their phone number in exchange for this, this guide, this checklist, this master class, this workshop, this whatever it is to see what it's like to work with you, to see if they have any interest, if there's any common ground, if you could potentially solve their problems. 
 9:00: So essentially they're feeling you out. 
 9:02: OK? 
 9:03: And so you'll want to promote these lead magnets. 
 9:05: These are the things that you're gonna put out into the world. 
 9:07: And so obviously, people use social media, but if you don't have a website, you need a website, you, you won't believe how many people I talk to that have been in business for years and they don't have a website. 
 9:18: I'm like, what in the hell? 
 9:20: Like this is 2024 it's gonna be 2025. 
 9:22: You don't have a website like are you shitting me right now? 
 9:24: So, and vice versa or they have a website and they don't have social media. 
 9:28: It's like what the fuck people like you need both. 
 9:30: Like you need both. 
 9:31: Like you don't have to pour like 100% into both, but like you need both. 
 9:35: Like we are very much in a virtual age of, you know, tech age of everything, use it or you're gonna fall behind, right? 
 9:43: And it doesn't have to be like this burn out this overwhelmed thing, but like use it. 
 9:47: There's so many tools and resources out there that are going to simplify your life. 
 9:51: Simplify your life. 
 9:53: That's what these social media and these websites and all of these things are doing for you. 
 9:56: They are simplifying your life. 
 9:58: They're not complicating it, they're simplifying it. 
 10:01: So when you're promoting your lead magnets, do it on social media, do it on your websites, do it in your emails and collaborate. 
 10:08: So think about other audiences that you can tap into that have a similar audience but a different product, right? 
 10:15: So for example, like I like to you know, I, I talk to moms women, specifically usually between the ages of 3050 they're already in their business, they're usually, you know, been in business for at least a couple of years. 
 10:34: They want to scale to, you know, 15,000 and beyond. 
 10:39: And so I can go to other like other audiences. 
 10:44: So I can look at audiences that like high end luxury self care. 
 10:49: I can look at horse audiences. 
 10:52: Like I find a lot of people who are attracted to like the equestrian style of things or western fashion or anything to do with parenting or motherhood. 
 11:02: Like I can find clients in a lot of those areas too, doesn't necessarily have to do anything with business. 
 11:08: But other business women follow those types of things that have similar similar audiences as me and I can promote my lead magnets and the right people will see them. 
 11:19: OK. 
 11:20: So social media websites, I mean, there's all kinds of different things and you can also do like podcast interviews and youtube interviews and Instagram Lives and Facebook Lives. 
 11:29: The list is limitless. 
 11:32: OK? 
 11:33: You just have to tap into that and, and really get out of that scarcity mindset and I would encourage you to at some point have minimum 3 to 5 lead magnets, 3 to 5 funnels. 
 11:44: OK? 
 11:45: Obviously, no, we don't start there, but minimum, you want to start to aim for 3 to 5 different lead magnets because you'll have different audiences that come to you. 
 11:56: Obviously, they have like very similar goals at the end, but they'll be attracted to different parts of your business and you can funnel them through certain things, you know, they may be attracted to a certain ad or maybe a certain platform. 
 12:09: And so you can have funnels and mag lead magnets that are different based on what channel they came from. 
 12:19: OK. 
 12:20: Now, let's talk about stage two. 
 12:23: OK. 
 12:23: This is the interest stage. 
 12:25: So now you've captured their attention right now, you're going to start nurturing that interest. 
 12:30: You're going to start building that. 
 12:31: No, like and trust. 
 12:33: OK. 
 12:34: So this is where automations are huge, automations are huge. 
 12:39: So again, back to like the social media stuff, back to the website stuff back to the system stuff, you guys can use technology to your advantage. 
 12:48: And when you start to have enough revenue and income, you can start to hire a team and I would encourage you to hire before you're ready because it's going to free up capacity, not only physical capacity, mental and emotional capacity as well, so that you can buy back your time to focus on growing the business and not so much in the business. 
 13:04: OK? 
 13:05: So again, back to stage two, nurturing and building trust. 
 13:09: As soon as somebody purchases from you, you want to have some type of follow up sequence. 
 13:14: OK. 
 13:14: So using email sequences to warm up people, typically these are like welcome emails. 
 13:20: It can be any type of content that you want them to get afterwards. 
 13:22: So maybe it's like access to content, maybe it's like you write a thank you card right away. 
 13:28: Maybe it's like, you know, you're sending a thing like after a session that's asking them for a review or a testimonial, what is the thing that you want them to see immediately after they become a client? 
 13:39: Ok. 
 13:40: And this can be, you know, one email or this can be a series of emails. 
 13:44: I tend to do like a series of emails. 
 13:46: So it's, you know, you sign up with me and then you get, you know, emails and text messages. 
 13:51: Sometimes you get a phone call, yada yada, right? 
 13:54: But I have a follow up sequence depending on where you came from and that's going to nurture you and some people are like, oh yeah, that's not as personalized. 
 14:03: Fuck. 
 14:03: It's not, I wrote every single one of those emails, right? 
 14:07: It's, it's getting me to be personalized so that you're not getting system generated emails because that's the alternative. 
 14:14: Like that is the alternative or you're getting no emails at all because I'm burnt out and overwhelmed. 
 14:20: So whoever said that like that is a limiting belief in and of itself if you ask me and part of the nurturing interest in the building, no, I can trust. 
 14:31: The other thing is like consistently delivering value. 
 14:35: OK? 
 14:36: So this is where I think many of us overthink this. 
 14:39: We feel like, oh I have to be like all or nothing or I have to give Banger advice or I have to like give my a plus every day, all day, 110%. 
 14:49: Go, go, go hustle hustle hustle and don't get me wrong. 
 14:53: Like I'm totally that type of person. 
 14:54: Like I'm like, let's fucking go. 
 14:56: Like I've just, you know, it's hard for me to slow down. 
 14:59: Like I don't lack motivation. 
 15:01: I don't lack inspiration. 
 15:03: I'm a very much a workaholic. 
 15:06: It is something that I am working on. 
 15:10: And so slowing down is the thing that I'm always focusing on, right? 
 15:15: I, I, I like overwhelm. 
 15:16: I don't even like that word, but it is like, I find that when I get overwhelmed people that I take it out on are my family and that's not fair to them. 
 15:25: Like I love my work, like I love what I do and when I get stressed I actually go find work to do because it's like a calming and soothing thing. 
 15:34: Right. 
 15:35: But when I'm like, super stressed, I take it out of my family, I'm like screaming, I'm yelling, I'm stomping around. 
 15:42: I mean, I'm not like beating the crap out of people, you know what I mean? 
 15:46: I'm just, I'm not pleasant to be around, right? 
 15:48: And so instead of having this all or nothing mindset, it's like, how can you just show up as you are and, and really deliver value even if it's like C plus or B plus? 
 15:59: Because the thing is, is consistency. 
 16:02: Ok? 
 16:03: Think of you showing up on social media in your inbox or on your podcast or whatever it is as your open sign, right? 
 16:11: And not that I'm going to show up on the podcast every single day, I think social media and just like you being available and like your email and like for your clients and stuff like that, like that type of consistency is, is huge, right? 
 16:23: So think of that as your open sign and if somebody were to come to your, you know, quote unquote store and you weren't there, they'd be like, oh, how serious is this person if they're not even open half the time, right? 
 16:34: So think less about like, oh yeah, I have banger content once or twice a week and more about like listen, I showed up today. 
 16:41: I gave some advice like this is where I'm at. 
 16:43: This is me, this is the stuff and schedule that shit out. 
 16:47: You guys, every single platform has the ability to schedule stuff out, ok? 
 16:52: Take 30 minutes at the beginning of the week, schedule out all your stuff, snap some photos, do some quotes. 
 16:59: It does not have to be perfect. 
 17:01: You will get better and faster as you go, ok? 
 17:04: Practice makes progress. 
 17:06: Nobody is perfect when they get started, go back and look at like my beginning stages of Instagram. 
 17:12: I mean, hell even sometimes now I'm like, oh that was really fucking stupid but I did it like who cares? 
 17:17: Right? 
 17:17: Like nobody five years from now is going to be like, oh God, do you remember that one post that Sasha said it was so stupid? 
 17:23: Now, they're going to be like, wow, Sasha showed up consistently, right? 
 17:27: In the grand scheme of things. 
 17:28: When we're on our deathbed, nobody's going to give a shit, right? 
 17:30: You're going to look back and be like, did I live the life that I love? 
 17:33: That's the thing that's going to come up, right? 
 17:36: The other thing about showing up consistently is it's going to place you as the authority, ok? 
 17:41: This is going to position you as a trusted resource, as a trusted advisor, you are showing up, you are showing your expertise, you are educating, you are empowering. 
 17:53: You are being like, listen, I am the thing I am the go to here are my, you know, like case studies. 
 17:58: Here are my testimonials. 
 17:59: Here's what I have to say. 
 18:00: Here is my viewpoint. 
 18:02: Here's this promotion, here's that promotion, here's my stuff. 
 18:05: This is what people think, you know, whether it's a product or a service or, you know, livestock, right? 
 18:10: Because I do have some people that sell livestock, showing up consistently and being like, listen, I know what the hell I'm talking about. 
 18:18: I'm really good at what I'm talking about. 
 18:20: Not in like an arrogant way, but just showing up consistently is like, listen, I'm not full of shit, I'm here to do this thing and I'm actually really good at it, you know, and I want to genuinely help you, like, I can be trusted, you know, because I think there's so many of us that have lost trust and not only like the system, but, you know, like a lot of multilevel marketing and direct marketing stuff, you know, you see people who sell something and then two months later, they don't sell it anymore. 
 18:46: So, you know, you're like, who can I really trust? 
 18:50: And so that consistency really means a lot to people. 
 18:54: I know it means a lot to me, right? 
 18:55: Because I'm always watching, I'm always watching. 
 18:59: So stage three, moving into stage three, which is basically moving leads into a decision making process. 
 19:07: OK? 
 19:08: So now you are also qualifying them making sure that they are the right fit for you. 
 19:13: So be very bold, excuse me, be very bold or very decisive in who it is that you want to work with. 
 19:26: Ok? 
 19:27: Because if everything is important, nothing's important. 
 19:31: If you work with everybody, you're actually working with nobody, right? 
 19:34: So it's OK to be like I work with this person, this person, this person and this person. 
 19:39: So qualifying leads by sharing specific stories, specific viewpoints asking if they're the right fit, asking if it's a now thing or a later thing. 
 19:48: What are you going to use this for? 
 19:50: What type of position are you in? 
 19:52: Do you have the finances? 
 19:53: You know, you can have questionnaires, you can have forms, you can have all of these things to, you know, really establish or assess, assess, I guess I would say, if they are ready to move forward now or later, is this a good fit for them or not? 
 20:11: Are they a good fit for you or not? 
 20:13: And if not, it's OK, bless and release, bless and release you're not for everybody and everybody's not for you. 
 20:20: And the sooner you realize that the better you'll be because I think all of us in the beginning stages of business, you know, we just want to help the world and do all the things and if anybody has been in that stage, you know, damn well that it does not work out very well and we take on anybody and everybody and we're like, holy shit. 
 20:34: Why did I do that? 
 20:35: Ok. 
 20:35: So the more you can qualify the leads and say no to the ones that are not your ideal clients or at least don't check majority of the boxes bless and release them. 
 20:45: Focus on the ones that you actually want to work with because not only are they going to get results faster? 
 20:52: They're gonna have, you know, they will have better reviews, more results. 
 20:57: They'll send more people your way, you'll feel better, they'll be happy to pay the prices. 
 21:02: It's just, it's a win, win all around. 
 21:05: Ok? 
 21:05: And you'll feel more energized. 
 21:08: because when you have clients that are kind of like that want want especially if you're like a coach or a consultant and you have like one bad apple in a group, dude, it can like mess up the entire energy of the group. 
 21:21: So just if you're in some type of group capacity, be very, very, very mindful of how you cultivate that group like that is sacred. 
 21:32: OK? 
 21:32: I could do a whole another podcast episode on that. 
 21:34: OK. 
 21:35: And so next, after you really qualify these leads, you want to have a compelling offer, right? 
 21:40: So really create an offer that appeals to more than one sense. 
 21:46: So going back to a future episode where we had talked a little bit about the different type of buying personalities where it's like ruby gem s or ruby sapphire pearl and emerald, figuring out what type of buyer they are and how you can specify that in their needs in their challenges in the buying process, so that you can present a compelling offer that's going to incentivize them to take action now versus later. 
 22:16: OK. 
 22:17: So this can be, you know, this can be, this can be emotion, this can be fast action bonuses, this can be black and white stuff. 
 22:24: This can be like sense of urgency, deadline type of things or it can be all of the above. 
 22:29: It can be nurture sequences. 
 22:31: You can also do phone calls. 
 22:32: A lot of times people have frequently asked questions, they have objection handling. 
 22:37: you know, asking you know, different things about like, oh gosh, it just depends on like different things of like price and value and all that stuff. 
 22:47: Sometimes I share price sometimes I don't share price. 
 22:49: It just kind of depends on, you know what it is. 
 22:52: because sometimes people, I don't know, sometimes people get in their own head about things and I don't ever want that to be like a thing that stops people because as I learn and grow, I find that it's never really about the money. 
 23:06: It's,, because if it's something that you really want to do, you will find a way to make the money, just like with anything. 
 23:13: Like, if it's a car, if it's a house, if it's a hobby, if it's something, if it's something that you really, really, really, really want, you will find a way to make money. 
 23:19: It's just, that's how it is. 
 23:21: I don't know, I don't know how to explain it. 
 23:22: , but if it's something that you really want to do, you'll find a way to make the money,, or you'll get creative or, you know, a lot of times like someone like myself will help you find, or we can do creative financing. 
 23:33: Like there's all kinds of things, like if it's a higher end program, otherwise, if it's like a lower ticket thing, like something that's, you know, under 1000 bucks, a lot of times you can just, like, put the price, but if it's something like over 1000 bucks or 5000, 10,000, 20,000, 50,000,, you know, a lot of times you'll want to have those conversations on a phone call. 
 23:51: I don't really think anybody's gonna go direct to cart for something like that. 
 23:53: I mean, some people might, but in my experience they take a phone call especially because a lot of debit cards and credit cards have like a, excuse me, $2500 a day limit and so sometimes that can be a flag and then people think that is like a sign from the universe when really it's just a daily limit on your card. 
 24:12: So having those conversations, you know, can be really helpful there as well when you're like, moving leads into a decision buying or decision making stage, right? 
 24:23: And then, you know, making sure that you're also following up with those people. 
 24:27: So then moving into the closing the deal, part of the buying process. 
 24:33: So don't be afraid to ask for the sale, like, do not be afraid to directly ask for the sale. 
 24:41: There's so many people that are like, oh, well, just get back to me or let me know or da da da da da and sometimes people are like, just ask me like, am I ready to buy? 
 24:50: Like some people are just waiting for you to ask so directly ask them and it doesn't have to be pushy. 
 24:56: It doesn't have to be like, what's da da, da, da, da, da, da da? 
 24:59: Like what I would say is, you know, hey, so and so are you ready to get started? 
 25:04: Like, it's only going to take a couple of minutes, we can go ahead and get you registered or if it's an email, it's like, hey, let's get you started now, like we'll get you da da da da da, right? 
 25:12: So talk how you normally would. 
 25:15: But with confidence. 
 25:16: And if you're not that confident role play practice in the mirror, walk around, I have one client that goes out and talks to her horses, like do what you need to do to be clear, to be confident, to stand tall, to, you know, and, and write different emails and see kind of what works, right? 
 25:34: And then you want to remove as much resistance as possible in the buying process in the checkout process. 
 25:40: So really streamline that process. 
 25:43: So make it smooth, make it simple, make the sign up process so that you can really reduce any friction or anything like that. 
 25:51: So what you wanna say is oh there's a saying that it's like basically removing all the resistance, right? 
 25:59: Because any time like people bump up against any type of resistance in a buying process, they're like, oh my God, it's a sign from the universe. 
 26:05: Oh my God, it's a sign from the universe. 
 26:07: Oh my God. 
 26:07: Should I do? 
 26:08: You know? 
 26:08: And any time that that happens, they start to freak out even though it's the thing that they really want. 
 26:13: They're just nerves like they're just nerves, right? 
 26:17: Especially if it's a big decision for somebody. 
 26:18: You know, if you think like a car or a house or a big program or something that's like big transformation. 
 26:23: A lot of times there's nerves and they're like, oh and if one little thing happens, like you can throw everything off. 
 26:30: So think about every possible scenario that could go wrong and try to reduce the friction by making sure that it is a streamlined, smooth, simple process. 
 26:42: So like if you're registering people on the phone, make sure that everything is pulled up and it's ready to go and you know how to do it and you're practicing it if it's in email, make sure that all the links work and that everything is like smooth and you have all of your follow up things and your welcome emails and just like double check everything and then have somebody else double check something, you know, enroll, play it. 
 27:07: And then after the sale follow up like it does not stop after the Yes, this is where I feel like I'm different than most people. 
 27:18: Ok. 
 27:19: So once you get the Yes, wonderful. 
 27:21: Yay. 
 27:21: Congratulations. 
 27:22: You King did it. 
 27:24: Congrats like this is awesome. 
 27:26: This is the first step right now. 
 27:28: The real work happens. 
 27:29: Ok? 
 27:29: We got you in now, the real work happens. 
 27:32: So you're going to continue to nurture that relationship after the sale. 
 27:36: Ok. 
 27:37: This is going to encourage their success, make sure that they are successful in whatever it is that you, you know, you sold to them or make sure that they are happier that they're satisfied, depending on if it's a product or a service, right? 
 27:50: And you can send them thank you cards, you can send them, you know, requests for testimonials and things like that. 
 27:57: And by doing little touch points with them, this is also going to encourage repeat business. 
 28:03: OK? 
 28:04: And it can encourage referrals. 
 28:07: So it doesn't stop at the Yes, because you can increase client retention, you can increase affiliates, you can increase referrals. 
 28:19: You can have so many more sales opportunities after the asked to grow your business by continuing to nurture that relationship. 
 28:28: OK. 
 28:29: So can you see how the Yes is just a fraction is a piece of the pie. 
 28:34: And this funnel is a way to get the right people into your network into your circle. 
 28:40: And once people are in your circle, it's up to you to cultivate and curate and keep those relationships close to you in a not creepy way, of course, like bless and release anybody who doesn't want to work with you and don't take it personal. 
 28:55: But if you can encourage repeat business by all means, please do it. 
 29:00: OK. 
 29:01: So just to recap really quick, there is four stages in the funnel process, OK? 
 29:08: Four stages in the funnel process. 
 29:11: So awareness, interest, decision, and action. 
 29:17: And if you do not have a funnel, I would highly encourage you to get a funnel. 
 29:22: And one of the programs that I use for my funnels is SIMO. 
 29:26: So what I am going to do is I will actually drop the links for the systems that I use in the show notes in the bottom so that you can check those out. 
 29:37: This is an affiliate link. 
 29:38: I just became an affiliate with these guys earlier this year. 
 29:42: I've been with SIMO for about five or six years and just became an affiliate earlier this year. 
 29:47: You do have a two week trial. 
 29:49: So check it out. 
 29:49: See if you like. 
 29:51: I do my website, my membership site, my landing pages, my funnels, my email marketing, my scheduling links. 
 29:57: I basically run my entire business on this site. 
 30:00: Plus I have another system that's called clothes dot I O and that's where I do like my calls, my text and a couple of other workflows. 
 30:08: So those two systems basically run my entire business. 
 30:11: Ok? 
 30:12: And right before we go, I do have a couple of new ways that you can work with me coming up. 
 30:19: I'm going to be launching them this weekend after my live training. 
 30:22: So the live training, folks will get first dibs on them, but I will also share it with you guys, the podcast listeners. 
 30:28: So I will also put those in the show notes if you want to check them out. 
 30:32: But we will have a six week sprint from now from December till mid January. 
 30:39: that's called profit and purpose. 
 30:41: So if you are looking to increase your profit, increase your revenue and still have an aligned purposeful business, I encourage you to go over to sales mama dot biz slash profit, dash and dash purpose. 
 30:54: Again, I'll put the link in the show notes. 
 30:56: You guys can check that out. 
 30:58: Otherwise, if you're looking for like a two hour deep dive with me, where you're really looking to scale your business without sacrificing family time. 
 31:06: I have a two hour deep dive workshop that has like a guidebook and a whole bunch of oh God, what am I trying to say? 
 31:15: material and questions and tons of really great things on you for you to recognize like some of your weak spots and things to work on and planning out for Q one in the future. 
 31:29: So if that's something that you're looking for, that is another option to work with me and that's sales mama dot Biz slash family dash first dash profit. 
 31:38: So again, check that out in the show notes. 
 31:40: Those are going to two new ways that you can work with me from now until the end of the year. 
 31:45: And those will be live launching this weekend, November 15th. 
 31:50: So hope to see you in one of those. 
 31:52: And if you have any questions as always hit us up on Facebook or send me an email, Sasha at sales mama dot Biz. 
 31:57: So, have a wonderful day and we'll talk to you soon.